Adobe is moving beyond its public Firefly models with a new, enterprise-grade product: AI Foundry, a service for Fortune 2000 brands to build custom generative AI models trained entirely on their own assets, products, and creative direction.
Key Points:
- AI Foundry creates private, brand-specific models—trained on a company’s proprietary data and IP.
- It targets Fortune 2000 clients already embedded in Adobe’s Creative Cloud and marketing stack.
- Adobe’s pitch: “responsible AI” at industrial scale, free of copyright risks.
At its core, AI Foundry is less a product and more a consulting arm. Adobe assigns teams of applied scientists, engineers, and creative workflow experts to work directly with clients. Together, they “reopen” Adobe’s Firefly models and retrain them on the brand’s data—colors, characters, style guides, product images—to produce a version of the model that’s effectively fluent in that brand’s creative language.
That means Disney’s Imagineering team or The Home Depot’s marketing division can generate millions of compliant assets—ads, illustrations, videos—without breaking a single IP rule. Adobe calls this the “industrial-scale” answer to the combinatorial nightmare of modern marketing: hundreds of channels, dozens of languages, and infinite refresh cycles.
It’s also Adobe’s defensive moat against encroaching rivals like Canva and OpenAI. Where others offer general-purpose models, Adobe’s focus is on trust, control, and copyright safety—a crucial edge with corporate legal teams still spooked by lawsuits over unlicensed data.
AI Foundry’s promise isn’t flashy; it’s infrastructure. The kind that quietly rewires how creative work gets made inside the world’s biggest brands. It’s the difference between an AI toy and an AI factory line.
And in that shift—from play to production—Adobe may have just built the next great corporate creative machine.