AI Healthcare Startup Forward Shuts Down

AI Healthcare Startup Forward Shuts Down

Forward, a healthcare startup that raised $400 million to revolutionize primary care with AI-powered "doctor in a box" CarePods, is shutting down effective immediately, according to company announcements and sources close to the matter. The abrupt closure ends its eight-year journey towards tech-driven, affordable healthcare.

Why it matters: Forward aimed to transform the healthcare industry by offering tech-heavy, subscription-based services through staffed clinics and sleek CarePod kiosks deployed in public spaces like malls and gyms. Despite attracting significant investor interest and reaching unicorn status ($1 billion valuation) in 2021, Forward struggled to scale financially, falling short of securing a recent Series F funding round.

The details: All of Forward's nearly 200 employees will lose their jobs, and its app has already gone offline. Forward had built 19 tech-enabled primary care clinics across the U.S. and rolled out AI-based CarePods that automated health check-ups in several cities, including San Francisco, New York, Chicago, and Philadelphia.

  • Customers paid subscription fees for what was pitched as premium, proactive healthcare.
  • However, Forward struggled to attract enough subscribers to cover steep operating costs, generating less than $100 million in revenue since its founding.
  • The company last raised $100 million in a Series E round in 2023, including debt financing, but ultimately couldn't sustain operations.

Zoom out: Forward is the latest casualty in a healthcare startup landscape increasingly dominated by well-resourced players like Amazon's One Medical. For Forward, even with the backing of top venture funds like Founders Fund and Khosla Ventures, the costs of running clinics and advancing AI-powered solutions were too high to overcome without consistent funding.

What’s next: Forward has committed to helping its members transition to new care providers and will support medical queries via email until mid-December. Remaining funds will be returned to investors, though details are still being worked out. For now, Forward's lofty vision of affordable, AI-driven healthcare will remain unrealized.

Chris McKay is the founder and chief editor of Maginative. His thought leadership in AI literacy and strategic AI adoption has been recognized by top academic institutions, media, and global brands.

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