Amazon is testing AI-assisted dubbing on Prime Video, aiming to break language barriers for viewers. The pilot program introduces AI-aided dubbing in English and Latin American Spanish for 12 licensed movies and TV series that previously lacked dubbed versions.
Key Points:
- Prime Video’s AI dubbing pilot applies to 12 movies and shows in English and Latin American Spanish.
- The approach blends AI with human localization experts for quality control.
- Amazon says this feature will make previously inaccessible content available to more viewers.
Titles included in the trial range from the Spanish animated film El Cid: La Leyenda to the indie drama Long Lost. Initially, the AI-assisted dubbing will support English and Latin American Spanish, with the potential for more languages in the future.
Rather than replacing human localization experts, Amazon says it is taking a hybrid approach, blending AI-generated voice dubbing with human oversight to maintain quality. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable,” said Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios.
The pilot program fits into Prime Video's broader strategy of incorporating AI features to enhance the viewing experience. The platform already offers AI-powered tools like X-Ray Recaps, which generate summaries of entire seasons and episodes, and Dialogue Boost, which improves audio clarity for dialogue that might be difficult to hear.