Marketing teams are drowning in a sea of single-use AI tools, and Tofu thinks it has the answer. The San Francisco-based startup has secured a $12 million Series A to expand its AI-driven marketing platform, which aims to consolidate fragmented marketing workflows into a single, end-to-end solution. The round was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, and other investors.
Key Points:
- The startup aims to streamline B2B marketing by replacing fragmented martech stacks with a unified AI-powered platform.
- Tofu seeks to replace multiple tools with a single system.
- Since launching in late 2023, Tofu has grown revenue 12x and counts companies like Check Point, RingCentral, and DeepScribe as customers.
The flood of AI-powered marketing tools following ChatGPT’s rise has left many teams managing a fragmented, often redundant set of solutions. “It was a very frustrating experience,” Tofu co-founder and CEO EJ Cho said, recalling his early struggles with martech. After working as an engineer at Meta, Affirm, and Fast, he realized that generative AI could help simplify marketing workflows. That insight led to Tofu’s launch in late 2023.
Tofu’s platform integrates with existing marketing tools like HubSpot and Salesforce, using AI to generate and personalize content across multiple channels. Instead of juggling separate tools for email marketing, landing pages, ad copy, and CRM personalization, marketers can use Tofu to create, modify, and distribute content from a single interface. The platform also helps repurpose assets—turning a webinar into blog posts, social media content, and follow-up emails while maintaining brand guidelines.
Since launching, Tofu has gained traction with fast-growing startups and enterprise clients like Check Point, RingCentral, and DeepScribe. The company claims a 12x increase in revenue and a 36x rise in generated content over the past year.
The AI-powered marketing space is competitive, with well-funded players like Jasper and Cordial already catering to enterprise clients. But Cho argues that Tofu’s comprehensive, cross-functional approach sets it apart. “The way we position ourselves is to basically say we replace and can support the multiple use cases you’re purchasing individual tools for with one platform,” he said.
With its new funding, Tofu plans to enhance its AI-driven campaign automation, expand integrations, and build out more marketing use cases. As budgets tighten and marketing teams become more selective about software spend, Tofu is betting that a unified, AI-powered approach will be the future of GTM marketing.