MediaTek Unveils Dimensity 9300 Chip to Enable Faster On-Device AI

The Dimensity 9300's upgraded AI Processing Unit (APU) has been designed to significantly improve performance for generative AI applications while reducing power consumption.

MediaTek Unveils Dimensity 9300 Chip to Enable Faster On-Device AI
Image Credit: MediaTek (modified)

Taiwan-based chipmaker MediaTek today announced its newest flagship mobile processor, the Dimensity 9300, which aims to bring faster on-device artificial intelligence capabilities to next-generation smartphones.

The Dimensity 9300 incorporates what MediaTek claims is the "world's first hardware-based Generative AI Engine," designed specifically to accelerate performance for AI models. The upgraded AI Processing Unit (APU) promises up to 8x faster processing for transformer-based AI models thanks to both architectural improvements and a new hardware-accelerated memory compression engine.

This speed boost allows smartphones to deliver creative AI experiences like text, image and music generation completely on the device. Performing AI processing on-device provides privacy and security advantages compared to cloud-based AI.

MediaTek states the Dimensity 9300 will be able to support extremely large AI models with up to 33 billion parameters. The chipset also supports efficient on-device model adaptation techniques like LoRA Fusion, enabling more personalized AI applications.

The announcement comes a month after Qualcomm unveiled its flagship Snapdragon 8 Gen 3 chip, which also boasts upgraded generative AI capabilities. Qualcomm claims the Snapdragon 8 Gen 3 can run the popular Stable Diffusion AI model over 10x faster than the prior generation, generating images from text prompts in under a second.

With both MediaTek and Qualcomm emphasizing on-device generative AI as a key feature in their latest flagship mobile chipsets, it's clear this emerging technology will be a major battlefield for the rivals as they compete to power next-gen Android phones.

Beyond AI, the Dimensity 9300 also features MediaTek's "All Big Core" CPU configuration with four high-performance Arm Cortex-X4 cores clocked at up to 3.25GHz. This promises up to 46% faster GPU performance for mobile gaming.

The chipset further enables camera improvements like always-on HDR video recording and enhanced noise reduction through built-in AI algorithms. It also supports the latest Wi-Fi 7 standard for faster connectivity.

First smartphones with the Dimensity 9300 are expected by end of 2023. With its focus on on-device AI, MediaTek is aiming to differentiate itself as a leader in making generative AI features seamlessly accessible at the edge.

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