Microsoft Launches Copilot Pro

Microsoft Launches Copilot Pro
Image Credit: Microsoft

Last year, Microsoft Copilot rapidly grew to become a go-to AI companion for a broad spectrum of users, boasting an impressive 5 billion chats and image interactions. Today, Microsoft is unveiling Copilot Pro, a new premium offering promises to redefine how individuals and businesses harness AI for everyday tasks.

Designed for power users, creators, and those striving for enhanced productivity, Copilot Pro is a premium subscription that integrates seamlessly with Microsoft 365, offering an advanced AI experience.

What is Copilot Pro?

Copilot Pro is a premium subscription service aimed at individual users who seek to elevate their AI interaction. Here's what subscribers can expect:

  • Seamless AI Integration: A unified AI experience across devices, understanding your context on the web, PC, apps, and soon on phones.
  • Microsoft 365 Compatibility: Access to Copilot in popular Microsoft 365 applications like Word, Excel, PowerPoint, Outlook, and OneNote on PC, Mac and iPad for Microsoft 365 Personal and Family subscribers.
  • Access to GPT-4 Turbo: Priority access to OpenAI's GPT-4 Turbo model ensures faster performance and model optimization.
  • Enhanced AI Image Creation: With Image Creator from Designer, users can create detailed and high-quality images with increased daily limits.
  • Custom Copilot GPTs: An upcoming feature allowing the creation of topic-specific Copilot GPTs using simple prompts.

The subscription is available at $20 per month per user, positioning it as an accessible yet powerful tool for those looking to harness the latest in AI technology.

In more news, Microsoft shared that Copilot for Microsoft 365 will now be available to organizations of all sizes starting at 1 seat (removing the 300-seat minimum that was previously required). Copilot for Microsoft 365 integrates across the organizational data spectrum, including emails, meetings, documents, and more.

The company says 40% of Fortune 100 companies have participated in early testing. Major customers using Copilot for Microsoft 365 include Visa, BP, Honda and Pfizer.

Last month, Microsoft quietly released a dedicated Copilot mobile app for both Android and iOS. This app brings the power of Copilot to mobile devices, ensuring continuity and flexibility in AI interactions.

Microsoft has been rapidly iterating on Copilot, and the launch of Copilot Pro as well as the new small business availability indicate an aggressive distribution strategy. As AI continues to evolve and integrate more deeply into our daily routines, tools like Copilot Pro and Copilot for Microsoft 365 will likely become indispensable. The strategy seems to be paying off. Late last week, Microsoft overtook Apple to once again become the world's most valuable company, with a market valuation of $2.89 trillion.

Chris McKay is the founder and chief editor of Maginative. His thought leadership in AI literacy and strategic AI adoption has been recognized by top academic institutions, media, and global brands.

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