
Tana, an AI-native workspace designed to streamline knowledge work, has emerged from stealth with $25 million in funding. The startup, which aims to reduce information fragmentation and automate workflows, is backed by a notable roster of investors including Tola Capital, Lightspeed Venture Partners, and Northzone.
Key Takeaways:
- Tana raised a $14M Series A, bringing total funding to $25M.
- The AI-native workspace organizes and automates knowledge work, reducing meta-work.
- Over 160,000 people joined Tana’s waitlist during stealth, including employees from major Fortune 500 firms.
Tana is positioning itself as a revolutionary tool for knowledge workers, built around a dynamic knowledge graph, proactive information surfacing, and a feature called Supertags, which structures unstructured data instantly. CEO Tarjei Vassbotn describes the product as a "river of information," aiming to solve the inefficiencies of traditional workplace tools that trap information in disconnected apps and documents.
The startup’s core philosophy revolves around reducing “manual computing,” where humans manually move information between systems. Instead, Tana integrates AI deeply into workflows, allowing users to capture, structure, and retrieve knowledge seamlessly. The company’s AI-driven automation can surface relevant data at the right moment, making computers proactive rather than passive tools.
Co-founder Olav Sindre Kriken elaborated on Tana’s mission, emphasizing that modern work environments suffer from fragmented information spread across countless apps. According to him, simply plugging AI into existing workflows can exacerbate inefficiencies, leading to “notification hell.” Tana addresses this issue by introducing a fluid knowledge graph that mirrors how users naturally think and connect information, making AI-powered workflows feel intuitive rather than overwhelming.
Tana's platform uses multiple AI models, primarily partnering with OpenAI while also utilizing Anthropic and Grok's capabilities. The system can process various inputs, from voice memos to Zoom conversations, converting them into actionable items and organizing them within its knowledge graph structure.
A key feature is Supertags, which transforms unstructured information into structured data. This allows users to define data types like tasks, projects, and clients, enabling Tana’s AI to proactively manage workflows with context-aware automation.
The backing of notable investors and entrepreneurs signals confidence in Tana’s approach. Tola Capital’s founder, Sheila Gulati, described the product as a "miraculous experience" that could redefine productivity. Lars Rasmussen, co-founder of Google Maps and former Google Wave lead, has also backed the company, noting that Tana is executing on ideas that were once envisioned but never built at Google.
Tana’s emergence comes at a time when AI-native tools are reshaping how professionals work. With growing interest from enterprise users and an ambitious roadmap, the company is setting the stage to compete with incumbents like Notion and Microsoft Loop in the battle to redefine knowledge management in the AI era.