Unify has raised $12 million in Series A funding to reimagine how revenue teams interact with data and engage customers. The round was led by existing investors Emergence Capital and Thrive Capital, with participation from the OpenAI Startup Fund, Alt Capital, and other notable firms.
Founded just 20 months ago, Unify has experienced explosive growth, increasing its annual recurring revenue 39 times year-over-year. The company's platform combines intent signals, AI agents, and email sequencing to power what it calls "warm outbound" messaging for sales and marketing teams.
Austin Hughes, Unify's co-founder and CEO, explained the company's core thesis: "The way revenue teams interact with data is broken." Unify aims to solve this by aggregating and transforming data from various sources into a unified graph, which serves as the foundation for AI-driven decision-making and customer interactions.
With the new funding, Unify has launched its 2.0 platform, featuring "Unify Plays" – a workflow builder that automates up to 90% of repetitive tasks. The system leverages AI for account research and email personalization, while also incorporating intent signals and advanced email deliverability infrastructure.
Speaking about the future of Unify, Hughes expressed excitement for scaling their product offerings and continuing to innovate in the sales technology space. The company’s approach to AI-driven revenue growth sets it apart from traditional AI Sales Development Representative (AISDR) solutions, which often focus more narrowly on automating the messaging process rather than transforming the broader revenue team experience.
Unify's approach has attracted high-profile customers including Justworks, Lattice, and Guru. The fresh capital will be used to accelerate product development and expand the company's engineering and sales teams.