
Elon Musk’s AI company, xAI, has acquired Hotshot, a San Francisco-based startup specializing in AI-driven video generation. The move suggests xAI is gearing up to compete with OpenAI’s Sora and Google’s Veo 2, potentially integrating video capabilities into its Grok chatbot.
Key Points:
- xAI has acquired AI video startup Hotshot, though financial terms were not disclosed.
- Hotshot has built multiple video foundation models and previously raised funding from investors including Alexis Ohanian and SV Angel.
- The acquisition aligns with Musk’s earlier hints that xAI is working on AI video generation.
- Hotshot’s models will now be scaled on xAI’s supercomputer, Colossus.
New feature — Reference Video 📸
— Hotshot (@HotshotSupport) November 20, 2024
Upload a video and use it to control the output. And yes, it works with avatars✨ pic.twitter.com/56dfEz2TE0
Hotshot was founded by Aakash Sastry and John Mullan and initially focused on AI-powered image editing before pivoting to video generation. The startup developed three video foundation models—Hotshot-XL, Hotshot Act One, and Hotshot—training them on a dataset of 600 million video clips. To improve efficiency, Hotshot incorporated a neural network for automatic captioning and used the bfloat16 data format to speed up AI training.
Some news - We're excited to announce that @HotshotSupport has been acquired by @xAI 🚀
— Aakash (@aakashsastry) March 17, 2025
Over the past 2 years we've built 3 video foundation models as a small team - Hotshot-XL, Hotshot Act One, and Hotshot.
Training these models has given us a look into how global education,… pic.twitter.com/W4rmYUxnMR
Sastry, Hotshot’s CEO, announced the acquisition in a post on X, stating that his team is “excited to continue scaling these efforts on the largest cluster in the world, Colossus, as a part of xAI.” Colossus, xAI’s supercomputer, currently runs on 200,000 Nvidia chips and is set to expand further this year.
Musk previously hinted that xAI was developing video generation models, with a potential “Grok Video” release expected in the coming months. If xAI follows through, it could enter a competitive AI video market dominated by OpenAI’s Sora and Google’s Veo 2. While details on xAI’s plans remain sparse, integrating Hotshot’s models into xAI’s infrastructure could accelerate its move into generative video.