Adobe Brings AI-Powered Generative Features in New Express Mobile App

Adobe Brings AI-Powered Generative Features in New Express Mobile App

Adobe is bringing the power of generative AI to mobile content creation with the beta release of a new Adobe Express app for Android and iOS. The updated app integrates Adobe's Firefly AI models directly into mobile workflows, enabling users to create standout designs, photos, and videos on the go.

The new Adobe Express mobile app will impact the content creation workflows for a wide range of users—from solopreneurs managing their social media channels to students and teachers crafting engaging projects and lesson plans. With features like Firefly Generative Fill, Text to Image, and Text Effects, as well as streamlined video editing capabilities, the app makes it easier than ever to produce high-quality, attention-grabbing content from a mobile device.

"Millions of users around the world are turning to Adobe Express to create more content than ever before – more than doubling the number of creations ever made in just the last year," said Govind Balakrishnan, Senior Vice President, Adobe Express and Digital Media Services at Adobe. "The new Adobe Express mobile app puts Firefly – our generative AI models – front and center, giving users unprecedented ways to create videos, designs, photos and images that stand out."

Key features of the Adobe Express mobile app include:

  • Text to Image: Generate unique images instantly based on text prompts
  • Generative Fill: Add, remove, or replace objects in photos using simple text commands
  • Text Effects: Create eye-catching headlines and copy with AI-powered text styling
  • Video Editing: Combine clips, images, and music; add animations and captions; and edit in 4K resolution
  • Expanded Content Library: Access a vast collection of templates, fonts, stock videos, images, and more
  • Quick Actions: Remove backgrounds, resize images, and edit photos/videos with one-click simplicity
  • Content Scheduler: Plan, preview, and publish directly to social media channels like TikTok and Instagram
  • Brand Kits: Ensure brand consistency with easy access to brand assets like fonts, colors, and logos
  • Collaboration: Enable real-time co-editing and streamlined review/commenting

For Creative Cloud subscribers, the app allows seamless access to Photoshop and Illustrator files for mobile editing. Adobe has also prioritized responsible AI practices, designing Firefly to be safe for commercial use and incorporating Content Credentials to provide transparency about the use of generative AI.

The Adobe Express mobile app beta is now available for free on eligible Android and iOS devices, with premium features accessible at no cost during the beta period. It marks an exciting step forward in democratizing high-quality, AI-enhanced content creation.

Chris McKay is the founder and chief editor of Maginative. His thought leadership in AI literacy and strategic AI adoption has been recognized by top academic institutions, media, and global brands.

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