Adobe has launched its Firefly Video Model, a commercially safe and IP-friendly generative AI video tool in public beta. This release expands Firefly’s capabilities beyond image and vector generation, integrating video creation with deep creative controls for professionals and brands. Alongside this, Adobe introduced new Firefly plans—Standard and Pro—offering premium video and audio features.
Key Takeaways:
- Firefly Video Model is the first AI video generator designed to be commercially safe and IP-friendly.
- Expanded Creative Controls allow users to fine-tune video details, including camera angles and motion.
- Integration with Adobe Creative Cloud enables seamless workflow between Firefly, Photoshop, and Premiere Pro.
- New Firefly Plans provide premium video and audio features, with tiered pricing based on usage needs.
The Firefly Video Model brings multimodal AI capabilities into a single application, allowing users to generate video clips from text prompts, enhance footage with atmospheric elements, and even create animations. Unlike many AI video tools trained on scraped internet data, Firefly is built on properly licensed content, including Adobe Stock, ensuring that creatives can use it without copyright concerns.
Adobe is positioning Firefly as the go-to generative AI platform for commercial use, with companies like Deloitte Digital, PepsiCo, and Stagwell already leveraging it for content production. The model currently supports 1080p resolution, with a higher-fidelity 4K version in development.
Adobe has structured its offering into tiered plans - Firefly Standard at $9.99 monthly and Firefly Pro at $29.99 monthly - with a Premium tier planned for future release. The Standard plan provides 2,000 video/audio credits monthly, while the Pro plan offers 7,000 credits, addressing varying needs across the creative industry.
Additionally, Firefly introduces Translate Audio and Video, a feature that enables automatic translation and dubbing in over 20 languages, preserving the original speaker’s vocal style. This adds a new layer of accessibility for brands creating global content.
By embedding Firefly directly into Creative Cloud applications, Adobe is reinforcing its commitment to AI-driven workflows while ensuring that artists and filmmakers retain control over their creative process.