Apple has introduced Final Cut Pro 11, with new AI-powered features such as automatic masking and autogenerated captions to enhance video editing workflows. These join existing AI features such as Smart Conform, Enhance Light and Color, Smooth Slo-Mo and Voice Isolation.
Why it matters: While Final Cut Pro 11 marks a significant upgrade for Apple, a lot has changed since Final Cut Pro X debuted more than a decade ago. Apple is operating in a video production landscape where competitors have already leaned in heavily on AI.
The details: The two new AI features are optimized for Apple's M-series chips and Neural Engine.
- Magnetic Mask allows editors to effortlessly isolate people and objects in a video clip without the need for a green screen or more time-consuming rotoscoping.
- With Transcribe to Captions, closed captions can be automatically generated in the timeline using an Apple-trained large language model that analyzes spoken audio.
The big picture: Other leading industry tools like Adobe Premiere Pro and DaVinci Resolve already have extensive AI features, including automatic masking, captioning, and advanced editing tools. Adobe recently introduced Generative Extend in beta which uses AI to create new footage right in your timeline. Even prosumer applications like CapCut offer robust AI functionalities.
Chris McKay
Between the lines: Apple's approach differs by using on-device AI processing rather than cloud-based solutions, potentially offering better privacy but possibly limiting feature scope compared to competitors. The update suggests Apple is serious about AI in creative tools, though it remains to be seen how quickly they'll close the feature gap with competitors.
Pricing and availability: Final Cut Pro 11 is available as a free update for existing users or for $299.99 (USD) for new users on the Mac App Store. iPad users can also access updates for Final Cut Pro and related tools.
The bottom line: Final Cut Pro 11's AI-driven tools enhance Apple's video editing suite, offering new capabilities for creators. However, in a competitive market where AI features are becoming standard, Apple's latest update represents a step toward parity rather than a leap ahead.