eBay is launching an AI-powered feature that enables sellers to easily transform their product photos into professional-looking images. The background enhancement tool allows users to remove the existing background from a photo and replace it with a stylish, AI-generated backdrop.
The feature builds upon eBay's existing background removal tool, which was introduced in 2020 and significantly improved in 2023. With the new enhancement, sellers can choose from a variety of scenes and styles to create a more appealing and distraction-free product image. For example, a seller listing a pair of hiking boots can opt for a rugged outdoor backdrop, while those selling vintage action figures might choose a minimalist studio setting or a sleek tabletop scene.
The tool is currently available to iOS app users in the United States, United Kingdom, and Germany, with a gradual rollout planned for Android users in the coming months.
Xiaodi Zhang, VP of Seller Experience at eBay, emphasized the company's commitment to helping sellers streamline their listing process and drive more sales. "We are using AI to help our sellers accomplish their listings more seamlessly, faster, and with higher quality," Zhang said. "Our sellers' time is valuable, and we want to ensure our tools allow them to meet their listing goals and drive more sales."
The background enhancement feature is the latest addition to eBay's growing suite of AI-powered tools designed to simplify and enhance the listing and shopping experience. Last fall, the company introduced a "magical" listing tool that automatically generates listing details from a photo of the item being sold. More recently, eBay launched an AI-generated social media post feature to help sellers promote their listings on various platforms.
Other e-commerce providers like Google and Amazon have rolled our similar solutions for advertisers and merchants over the last year.