Detroit automaker General Motors is expanding its collaboration with Google Cloud to bring advanced artificial intelligence capabilities into its vehicles. The companies announced Tuesday that they will jointly explore generative AI applications across GM’s products and services.
This builds on their existing partnership, which started in 2019 when GM first integrated Google services like Maps and Assistant into its vehicle displays. In 2022, GM took the relationship further by leveraging Google Cloud’s conversational AI tool Dialogflow to power the voice-activated virtual assistant in its OnStar connectivity system.
OnStar’s Interactive Virtual Assistant uses Google’s natural language processing technology to understand and respond to over 1 million customer inquiries per month. This allows drivers to get assistance with navigation, directions, and vehicle information through natural voice conversations.
The successful OnStar deployment convinced GM of the value of Google Cloud’s AI capabilities. Exploring new generative AI applications could enable GM to deliver innovative features that transform the customer experience.
“Generative AI has the potential to revolutionize the buying, ownership, and interaction experience inside the vehicle and beyond,” said Mike Abbott, GM’s head of software and services.
This aligns with GM’s broader shift towards a software-led approach and increased use of cloud technologies. Partnering with Google Cloud on pioneering AI applications supports the automaker’s digital transformation.
“GM is at the forefront of deploying AI in practical and effective ways that ultimately create better customer experiences,” said Thomas Kurian, CEO of Google Cloud. Both companies see significant opportunities to collaborate on transformative generative AI moving forward.
OnStar’s virtual assistant has improved customer satisfaction by reducing wait times and freeing up advisors to handle more complex requests. GM is also using Google’s Dialogflow for customer service chatbots on its websites.
The automaker will be recognized by Google Cloud for its successful use of AI at the upcoming Google Next conference. GM stands out for its broad implementation of cloud-based AI across its products and services.
This latest partnership represents deepening integration of advanced AI capabilities into vehicles. With two tech giants collaborating, drivers can expect more intelligent voice-based interfaces and innovative features powered by generative AI in the near future.