Spotify has launched an AI twist to its popular Wrapped experience for 2024, partnering with Google’s NotebookLM to introduce a personalized AI podcast as part of users' year-end listening recap. The new feature delivers an audio summary of your most-played songs, favorite artists, and top genres, all narrated by two generative AI hosts. The idea is to give users a deeper, more entertaining dive into their musical year. I think they nailed it!
The feature is available in English for eligible Free and Premium Spotify users in the U.S., U.K., Australia, New Zealand, Canada, Ireland, and Sweden. It's a limited-time feature designed to bring Spotify users closer to their music by hearing their annual listening habits discussed in a more dynamic format.
To access the AI podcast, you can simply head to the Wrapped feed on their Spotify homepage or visit spotify.com/wrappedAIpodcast. From there, tap on "Your Wrapped AI Podcast" to listen to the audio recap. Spotify also allows you to share or download your personalized podcast, offering an added layer of fun and connectivity around their Wrapped experience.
The AI podcast hosts offer a unique take on each user's year, analyzing their listening patterns and even predicting how users might have experienced these songs—sometimes adding humorous or whimsical comments. Spotify hopes that this more personalized, intimate approach will elevate the Wrapped experience and add a fresh perspective to how users reflect on their year in music.
Google previewed the technology behind the AI podcast—known as Audio Overviews—earlier in 2024, showcasing its ability to transform static information into engaging conversations. With this Spotify integration, NotebookLM’s AI hosts provide an audio deep-dive into the user's music history, creating a one-of-a-kind experience each time.
Chris McKay
However, Google does note that the AI may not be perfect. Mispronunciations or occasional simplifications are possible, but the overall goal is to craft an engaging audio reflection that lets listeners relive their 2024 Wrapped journey in a new and exciting format.
For Spotify, the 2024 Wrapped experience is not just about numbers and stats—it's about helping users feel connected to the music that defined their year, and perhaps, even learning something new about their tastes along the way.