Synthesia Raises $180 Million, Highlighting Enterprise Demand for AI Video Solutions

Synthesia Raises $180 Million, Highlighting Enterprise Demand for AI Video Solutions

AI video platform Synthesia has raised $180 million in Series D funding, led by NEA, as large enterprises increasingly turn to AI-powered video solutions for corporate communications. The funding reflects growing enterprise adoption of AI video technology, with Synthesia now counting over 60% of Fortune 100 companies among its customers.

Key Points:

  • Valuation doubles to $2.1B from $1B in June 2023, making Synthesia the UK's most valuable generative AI media company
  • Over 60,000 customers use the platform, including major enterprises like Zoom, Heineken, and Inter IKEA Group
  • Company focuses on enterprise-grade security and compliance, becoming the first AI video company to achieve ISO 42001 certification

If you don't know what the hype around AI-generated video in the enterprise is about, just watch the video below and judge for yourself.

The corporate world's appetite for AI video solutions continues to grow, as evidenced by Synthesia's latest funding round. The London-based company has secured $180 million in Series D funding, led by venture capital firm NEA, with participation from new investors including World Innovation Lab, Atlassian Ventures, and PSP Growth.

Unlike many AI startups focused on developing foundational models, Synthesia has carved out a profitable niche in enterprise video communications. "We're not dependent on venture capital," Synthesia CEO Victor Riparbelli said, distinguishing his company from other AI firms that require substantial funding for model development.

The platform's success stems from its practical application in corporate settings. Inter IKEA Group's Learning Technology Implementation Leader, Markus Lüken, notes the shift from traditional training methods: "Virtual facilitators have significantly replaced traditional human trainers, addressing key challenges such as high cost, time intensity, and single-language limitations of live actor recordings."

Synthesia has also prioritized security and compliance, crucial factors for enterprise adoption. In September 2024, the company became the first AI video platform to receive ISO 42001 certification. It also conducted a public red team test in collaboration with NIST, demonstrating its commitment to responsible AI development.

The funding arrives as the UK aims to strengthen its position in AI innovation. Science, Innovation, and Technology Secretary Peter Kyle views the investment as "a powerful demonstration of how our Plan for Change is encouraging innovation and driving growth in the UK's AI sector."

The fresh funding will be used to expand Synthesia’s presence in key markets, including North America, Europe, Japan, and Australia. The company has already begun developing Synthesia 2.0, which they say will reinvent video production and distribution processes for enterprise users. Recent platform updates include features like Personal Avatars, AI Screen Recorder, and multilingual video capabilities.

The investment signals broader market confidence in practical AI applications that deliver measurable business value. As companies seek efficient ways to communicate across global operations, Synthesia's focus on enterprise-grade video solutions appears well-positioned to meet this growing demand.

Chris McKay is the founder and chief editor of Maginative. His thought leadership in AI literacy and strategic AI adoption has been recognized by top academic institutions, media, and global brands.

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