Adobe today announced the launch of Generative Fill, their first generative AI feature integrated directly into Photoshop. Powered by Adobe Firefly, Adobe's family of creative AI models, Generative Fill allows users to easily add, extend or remove content from images with simple text prompts. This not only enhances the user experience but also redefines the realm of what's possible within Photoshop.
Firefly has rapidly proven itself as a vital addition to Adobe's AI portfolio. Launched just six weeks ago, Firefly has already powered the generation of over 100 million assets during its beta phase. With its versatility and adaptive nature, Firefly not only aids in design but also integrates seamlessly into creators' workflows, potentially accelerating every facet of the creative process.
Firefly's initial launch was centered on image and text effect generation. The first model, Text to Image, enabled users to generate images from detailed text descriptions. This was soon followed by Text Effects, which allowed users to apply various styles or textures to text using a text prompt. The latest addition, Generative Recolor, offers the capability to generate color variations of vector artwork from a detailed text description. With each iteration, Firefly has continuously expanded the horizons of what is possible within the realm of design and creativity.
The features of Generative Fill are a game changer. It meticulously matches the perspective, lighting, and style of images, resulting in a seamless blending of generated and original content. What's more, it allows creators to iterate rapidly with non-destructive editing, enabling them to bring their wildest ideas to life without fear of altering the original image. Generative Fill empowers creatives to produce variations of high-quality content at an unprecedented rate.
“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers,” said Ashley Still, senior vice president, Digital Media at Adobe. “Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations.”
Generative Fill also supports Content Credentials, Adobe's solution for attributing content to AI or human creators. The credentials act as "nutrition labels" for digital content so that authorship and origin are always clear.Adobe has pledged to develop and deploy all AI technologies responsibly by following their AI Ethics principles.
Generative Fill is currently available as a new module in the Firefly beta and in Photoshop’s desktop beta app. Plans for a general release are slated for the second half of 2023.