Adobe Brings Marketing Agents to Microsoft 365 Copilot

At Adobe Summit, the company unveiled a deeper integration of AI-powered marketing tools into Microsoft 365 Copilot, introducing Adobe Marketing Agent and announcing the development of Adobe Express Agent. These AI-driven assistants aim to help marketers create personalized campaigns, generate insights, and optimize workflows without leaving Microsoft Teams, PowerPoint, or Word.

Key Points:

• Adobe Marketing Agent (now in private preview) helps marketers analyze data, refine audience targeting, and generate reports in Microsoft 365.
• Adobe Express Agent (in development) will allow users to create images and marketing assets directly within Microsoft Word and PowerPoint.
• Adobe is expanding its partnerships with LinkedIn Ads and Microsoft Advertising for AI-assisted campaign asset creation.

AI-Powered Marketing in Microsoft 365

With the private preview of Adobe Marketing Agent, businesses can:

• Refine audience targeting: Marketers can leverage Adobe Experience Platform and Customer Journey Analyticswithin Microsoft 365 Copilot to access data, uncover insights, and create targeted audiences for campaigns.
• Discover actionable insights: AI-powered prompts allow marketers to generate performance reports and summarize key customer insights within Microsoft apps.
• Enhance collaboration: The agent integrates with Adobe Workfront, enabling teams to manage projects, summarize tasks, and monitor progress seamlessly within Microsoft 365.

By embedding these capabilities directly into Microsoft 365, Adobe is streamlining marketing workflows, making it easier for businesses to analyze data and execute campaigns more efficiently.

Adobe Express Agent: AI-Powered Content Creation

Adobe is also developing Adobe Express Agent, an AI-powered creative assistant for Microsoft 365 Copilot. This tool will allow users to:

• Generate high-quality images, social media assets, and presentations using a conversational AI interface.
• Seamlessly integrate visuals into Microsoft Word and PowerPoint without switching between applications.
• Automate creative workflows, making content production more accessible across teams.

This integration builds on Adobe Express, Adobe’s lightweight design platform, and extends its capabilities into Microsoft 365, giving non-designers access to professional-grade visuals without needing advanced design skills.

Adobe is also pushing AI further into the content supply chain, integrating its tools with advertising platforms to accelerate campaign execution. As part of GenStudio for Performance Marketing, Adobe announced an expanded partnership with LinkedIn Ads and Microsoft Advertising, enabling marketers to quickly generate campaign assets for paid social and display ads.