Microsoft and Typeface's New Integration Preview the Future of Retail Marketing
The new Copilot features in Dynamics 365 Customer Insights promise to revamp how marketers manage and maintain projects and campaigns.
Marketing
A collection of 17 posts
Google Adding Generative AI Capabilites to Performance Max to Boost Ad Production
With conversational prompts, marketers can produce relevant text and images to convey their brand story powerfully across channels.
Amazon Unveils New Tool to Create Ads with Generative AI
The new image generation functionality enables advertisers to transform standard product images into vivid, lifestyle scenes simply by selecting a product and clicking "Generate".
WorkMagic Uses AI to Automate Marketing for Shopify Sellers
The startup provides an all-in-one platform that handles everything from auto-generating product images to writing Facebook ads to analyzing campaign performance.
Typeface Unveils Multimodal Brand Kit to Ensure Consistency in AI-Generated Content
The Brand Kit offers tools to incorporate a company's visual aesthetics and writing style into AI-generated marketing materials.
YouTube Wants to Use AI to Connect Brands with Viral Moments
Spotlight Moments uses Google AI technology to automatically detect trending and relevant videos tied to events like the World Cup, the Oscars, or Halloween.
Meta's New Generative AI Features for Advertisers Boost Creativity and Performance
The new capabilities allow advertisers to easily generate multiple variations of ad images and text. This helps them tailor campaigns for its different platforms and audiences while saving significant time and resources.
Microsoft to Bring Sponsored Links in Snapchat’s My AI chatbot
The collaboration utilizes Microsoft's conversational Chat Ads API to serve relevant ads within Snapchat's highly engaging AI assistant.
How AI is Reshaping Advertising on YouTube
The company is leveraging AI to enhance creative, expand reach, and open new creative frontiers.
HubSpot Unveils New AI and Sales Tools to Help Businesses Scale
HubSpot AI incorporates features like AI assistants that can help teams generate content and insights, AI agents to automate work, and AI Insights to provide better analysis and forecasting.
Estée Lauder and Google Partner to Reshape Luxury Beauty with Generative AI
From customer service to marketing, the two industry leaders aim to tap generative AI’s potential to enable more responsive, personalized consumer interactions across ELC’s brands like Estée Lauder, Clinique, and Tom Ford Beauty.
Big Brands Experiment with Generative AI for Advertising
While no creatives or marketing experts expect AI technologies to fully replace human creativity and strategy, smarter use of data and AI productivity tools appear inevitable for brands looking to reach consumers in an increasingly fragmented media landscape.
A New Era for Marketing: Delta and the Power of AI Photography
Explore a creative experiment with AI photography to reinvent Delta's marketing visuals, demonstrating the benefits of cost efficiency, swift ideation, and diverse representation.
From Generic to Personalized: How Generative AI is Changing the Advertising Game
How generative AI is transforming the advertising industry, enabling businesses to create personalized, engaging ads at scale for increased ROI.
No, AI won’t replace you, but someone using AI will
Learn how integrating AI into your skillset can open doors to new professional challenges and achievements.
How Chewy Can Use AI to Improve their Marketing
We used ChatGPT and Midjourney to create stock photos for Chewy's marketing.
What if AI powered Geico's marketing?
We used ChatGPT and Midjourney to explore how generative AI can be integrated into your marketing toolkit.