Marketing

Adobe Marketing

Adobe Brings Marketing Agents to Microsoft 365 Copilot

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Chris McKay• March 18, 2025 • 2 min read

Adobe has launched the private preview of Adobe Marketing Agent for Microsoft 365 Copilot and is developing Adobe Express Agent to streamline marketing and content creation within Microsoft Teams, PowerPoint, and Word.

Microsoft Typeface Marketing

Microsoft and Typeface's New Integration Preview the Future of Retail Marketing

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Chris McKay• January 11, 2024 • 2 min read

The new Copilot features in Dynamics 365 Customer Insights promise to revamp how marketers manage and maintain projects and campaigns.

Google Marketing

Google Adding Generative AI Capabilites to Performance Max to Boost Ad Production

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Chris McKay• November 7, 2023 • 2 min read

With conversational prompts, marketers can produce relevant text and images to convey their brand story powerfully across channels.

Amazon Marketing

Amazon Unveils New Tool to Create Ads with Generative AI

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Chris McKay• October 25, 2023 • 1 min read

The new image generation functionality enables advertisers to transform standard product images into vivid, lifestyle scenes simply by selecting a product and clicking "Generate".

Startups Marketing

WorkMagic Uses AI to Automate Marketing for Shopify Sellers

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Chris McKay• October 24, 2023 • 2 min read

The startup provides an all-in-one platform that handles everything from auto-generating product images to writing Facebook ads to analyzing campaign performance.

Marketing AI Tech

Typeface Unveils Multimodal Brand Kit to Ensure Consistency in AI-Generated Content

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Chris McKay• October 18, 2023 • 1 min read

The Brand Kit offers tools to incorporate a company's visual aesthetics and writing style into AI-generated marketing materials.

Google Marketing

YouTube Wants to Use AI to Connect Brands with Viral Moments

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Chris McKay• October 16, 2023 • 2 min read

Spotlight Moments uses Google AI technology to automatically detect trending and relevant videos tied to events like the World Cup, the Oscars, or Halloween.

Meta Marketing

Meta's New Generative AI Features for Advertisers Boost Creativity and Performance

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Chris McKay• October 4, 2023 • 2 min read

The new capabilities allow advertisers to easily generate multiple variations of ad images and text. This helps them tailor campaigns for its different platforms and audiences while saving significant time and resources.

Microsoft Marketing

Microsoft to Bring Sponsored Links in Snapchat’s My AI chatbot

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Chris McKay• September 25, 2023 • 2 min read

The collaboration utilizes Microsoft's conversational Chat Ads API to serve relevant ads within Snapchat's highly engaging AI assistant.

Google Marketing

How AI is Reshaping Advertising on YouTube

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Chris McKay• September 11, 2023 • 2 min read

The company is leveraging AI to enhance creative, expand reach, and open new creative frontiers.

AI Tech Marketing Sales

HubSpot Unveils New AI and Sales Tools to Help Businesses Scale

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Chris McKay• September 6, 2023 • 2 min read

HubSpot AI incorporates features like AI assistants that can help teams generate content and insights, AI agents to automate work, and AI Insights to provide better analysis and forecasting.

Google Retail Marketing

Estée Lauder and Google Partner to Reshape Luxury Beauty with Generative AI

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Chris McKay• September 5, 2023 • 2 min read

From customer service to marketing, the two industry leaders aim to tap generative AI’s potential to enable more responsive, personalized consumer interactions across ELC’s brands like Estée Lauder, Clinique, and Tom Ford Beauty.

Marketing AI Tech

Big Brands Experiment with Generative AI for Advertising

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Chris McKay• August 18, 2023 • 3 min read

While no creatives or marketing experts expect AI technologies to fully replace human creativity and strategy, smarter use of data and AI productivity tools appear inevitable for brands looking to reach consumers in an increasingly fragmented media landscape.

Marketing Midjourney

A New Era for Marketing: Delta and the Power of AI Photography

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Chris McKay• April 24, 2023 • 3 min read

Explore a creative experiment with AI photography to reinvent Delta's marketing visuals, demonstrating the benefits of cost efficiency, swift ideation, and diverse representation.

Marketing

From Generic to Personalized: How Generative AI is Changing the Advertising Game

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Chris McKay• March 20, 2023 • 2 min read

How generative AI is transforming the advertising industry, enabling businesses to create personalized, engaging ads at scale for increased ROI.

AI Ethics Marketing

No, AI won’t replace you, but someone using AI will

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Chris McKay• March 11, 2023 • 4 min read

Learn how integrating AI into your skillset can open doors to new professional challenges and achievements.

Marketing Midjourney OpenAI

How Chewy Can Use AI to Improve their Marketing

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Chris McKay• March 5, 2023 • 6 min read

We used ChatGPT and Midjourney to create stock photos for Chewy's marketing.

Marketing Midjourney OpenAI

What if AI powered Geico's marketing?

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Chris McKay• March 2, 2023 • 3 min read

We used ChatGPT and Midjourney to explore how generative AI can be integrated into your marketing toolkit.