
OpenAI is making ChatGPT more personal. The company announced today that it's rolling out an enhanced memory feature that allows the chatbot to reference your past conversations without you having to remind it what you've discussed before.
Key Points:
- Memory now includes all past chats, not just saved facts
- Available to Plus and Pro users outside the UK and EU
- Users can turn off memory or use temporary chats
The upgrade builds on ChatGPT’s previous ability to remember specific facts, like your name or preferred tone. Now, memory includes the broader context of your previous chats, allowing new conversations to feel more coherent and tailored. Ask for travel advice and it might recall that you’re a vegetarian. Request help drafting emails and it could keep your preferred voice and formatting in mind.
Starting today, memory in ChatGPT can now reference all of your past chats to provide more personalized responses, drawing on your preferences and interests to make it even more helpful for writing, getting advice, learning, and beyond. pic.twitter.com/s9BrWl94iY
— OpenAI (@OpenAI) April 10, 2025
It’s a subtle shift, but one that makes ChatGPT feel less like a blank slate and more like an assistant who knows you. “New conversations naturally build upon what it already knows about you,” OpenAI said in a post on X. The memory references apply not just to text, but also to voice and image generation—part of OpenAI’s push to make AI feel more intuitive and human-aware.
For those concerned about privacy implications, OpenAI emphasizes that users maintain control over what the AI remembers. The system includes options to opt out of referencing past chats or disable memory features entirely through ChatGPT's settings. Users who previously opted out of memory features will automatically be excluded from the new functionality.
"If you want to change what ChatGPT knows about you, simply ask in chat," OpenAI noted in its announcement. Users can also switch to "temporary chat" mode for conversations they don't want stored or used for future reference.
The feature is currently rolling out to Plus and Pro users globally—except those in the UK, European Economic Area, Switzerland, Norway, Iceland, and Liechtenstein, where additional regulatory review is required. Enterprise and Education tier users will need to wait "a few weeks" before gaining access.
The memory enhancement mirrors similar functionality Google introduced to its Gemini AI in February. Both companies are working to make their AI assistants feel less like search engines and more like personal assistants that understand user context over time.
The feature arrives as competition intensifies among AI companies to create assistants that feel more helpful and personalized. By giving ChatGPT the ability to build on previous interactions without explicit prompting, OpenAI is pushing its assistant closer to the persistent digital companion many have envisioned since the early days of conversational AI.