Getty Images has unveiled its latest leap into generative AI technology, expanding the capabilities of its AI-powered image platform for stock photo creation and licensing.
While their first platform, Generative AI by Getty Images, catered to a broader, multiuser enterprise audience, this new initiative is uniquely tailored for individual or single-seat users. The new offering from iStock, Getty's subsidiary, will be more focused on individual or single-seat users.
Generative AI by iStock leverages the existing partnership with NVIDIA and utilizes NVIDIA Picasso, a sophisticated machine learning model, to offer a text-to-image platform designed specifically for creating stock photos. This service empowers users to generate custom imagery through simple text prompts, producing four unique images per generation. This level of customization and control is particularly beneficial for small businesses, designers, and marketers seeking affordable and creative visual solutions.
Priced at $14.99, users can generate 100 iterations, with each providing four distinct images. These AI-created visuals are not only commercially safe but also come with legal protection of up to $10,000, addressing significant legal concerns often associated with AI-generated content. Furthermore, the process of downloading and licensing these images is straightforward and incurs no additional costs.
Each image generated comes with iStock’s guarantee of legal indemnification and comprehensive usage rights, ensuring that users can employ these visuals in their projects with confidence and peace of mind.
Getty say its intuitive prompt builder will assist users in articulating their vision, asking straightforward questions about the image's focus, action, setting, and mood. This simplicity in design democratizes access to AI-generated imagery, making it feasible for a wider range of users to harness the power of AI for their creative endeavors.
Additionally, Generative AI by iStock can leverage iStock's existing pre-shot library. This integration allows users to blend AI-generated ideas with high-resolution, authentic pre-shot visuals from iStock’s vast collection, providing a comprehensive visual solution.