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Adobe's AI Foundry Lets You Train Custom Models on Corporate IP and Brand Guidelines

Chris McKay• October 20, 2025 • 1 min read

Adobe launched AI Foundry, a new enterprise offering that builds custom generative AI models trained on companies’ proprietary IP, marking a major expansion of its Firefly platform into industrial-scale creative automation.

Adobe Media & Entertainment

Adobe Firefly Can Now Create Sound Effects With Your Voice and Adds More Advanced Video Capabilities

Chris McKay• July 17, 2025 • 2 min read

Adobe Firefly just added new tools for AI-generated video, sound effects, and avatars—plus access to models from Runway, Google, and more.

Adobe

Adobe's New Tool Lets Creators 'Sign' Their Digital Work

Chris McKay• April 24, 2025 • 2 min read

Adobe’s new Content Authenticity app, now in public beta, helps creators protect their work and ensure proper attribution—even when it’s screenshotted or shared across platforms.

Adobe

Adobe Wants to Make Firefly the All-in-One Hub for AI-Powered Creative Tools

Chris McKay• April 24, 2025 • 2 min read

At MAX London, Adobe unveiled sweeping updates across its Creative Cloud suite and Firefly platform, positioning itself as a full-stack AI creative partner in the face of growing competition from OpenAI and Google.

Adobe Marketing

Adobe Brings Marketing Agents to Microsoft 365 Copilot

Chris McKay• March 18, 2025 • 2 min read

Adobe has launched the private preview of Adobe Marketing Agent for Microsoft 365 Copilot and is developing Adobe Express Agent to streamline marketing and content creation within Microsoft Teams, PowerPoint, and Word.

Adobe

Adobe Launches Commercially Safe AI Video Generation Model

Chris McKay• February 12, 2025 • 1 min read

Alongside this, Adobe introduced new Firefly plans—Standard and Pro—offering premium video and audio features.

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Adobe Adds Contract Analysis to Acrobat AI Assistant

Chris McKay• February 4, 2025 • 2 min read

The AI Assistant can now analyze up to ten versions of a contract simultaneously, identifying discrepancies and changes between documents.

Adobe Research China

Adobe's New AI, TransPixar, Adds Transparency to Generated Videos

Chris McKay• January 9, 2025 • 2 min read

TransPixar generates videos with RGBA channels, integrating transparency for effects like smoke, fire, and glass reflections.

Adobe

Adobe Firefly is Now 4x Faster and Can Generate Video

Chris McKay• October 14, 2024 • 1 min read

The Adobe Firefly Video Model aim to address common challenges in video editing, particularly in adjusting timing and creating b-roll footage.

Adobe

Adobe Unveils Project Concept, an AI-Powered Moodboard for Creative Exploration

Chris McKay• October 14, 2024 • 2 min read

At its annual MAX conference, Adobe previewed Project Concept, a new AI-powered tool for creative brainstorming. The tool is designed to make ideation quicker, more imaginative, and collaborative, allowing designers to focus on exploring a broader range of creative possibilities. Adobe says Project Concept is built for the early moments

Adobe

Adobe Launches Free Web App for You to Add Content Credentials to Your Work

Chris McKay• October 8, 2024 • 2 min read

This not only helps you receive attribution but also helps protect your work from unauthorized use or misrepresentation.

Adobe

A First Look at Adobe's Upcoming AI-Powered Video Generation Features

Chris McKay• September 11, 2024 • 2 min read

The Firefly Video Model will introduce three key capabilities: Text to Video, Image to Video, and Generative Extend.

Adobe

Adobe Rolls Out New Generative AI Features for Illustrator and Photoshop

Chris McKay• July 23, 2024 • 2 min read

The new Generative Shape Fill allows users to fill shapes with detailed, editable vector graphics based on text prompts.

Adobe

Adobe's AI Assistant for Customer Experience Management Now Available

Chris McKay• June 6, 2024 • 2 min read

It answers marketer queries, delivers insights, and creates personalized marketing assets instantly.

Adobe

Adobe Introduces Generative Remove in Lightroom, Powered by Firefly AI

Chris McKay• May 21, 2024 • 1 min read

It enables users to remove distractions in family photos, streamline retouching workflows, and achieve high-quality results across various surfaces, including mobile, web, and desktop.

Adobe

4 Awesome New Features Available in Adobe Firefly Web App

Chris McKay• April 23, 2024 • 2 min read

These are the new features and enhancements in the April 2024 release of Adobe Firefly web app.

Adobe

Adobe Unveils Firefly Image 3 Model Along With New Photoshop Beta

Chris McKay• April 23, 2024 • 2 min read

The new features aim to streamline the creative process and give users more control over their AI-generated designs.

Adobe

Adobe's VideoGigaGAN AI Model Can Upscale Videos with Stunning Detail and Smooth Consistency

Chris McKay• April 22, 2024 • 2 min read

VideoGigaGAN outperforms state-of-the-art VSR models, producing videos with richer details and better temporal consistency.

Adobe

Adobe is Bringing Third Party AI Video Models like Sora, Pika and Runway to Premiere

Chris McKay• April 15, 2024 • 2 min read

In addition to its own AI model, Adobe is exploring the integration of third-party generative AI models Like Sora, Runway and Pika directly into Premiere Pro.

Adobe

Adobe is Paying $3 Per Minute for Videos to Train AI Model

Chris McKay• April 11, 2024 • 2 min read

According to documents reviewed by Bloomberg, Adobe is offering $120 to content creators for submitting videos depicting everyday actions and emotions, such as walking, joy, and anger.

Adobe

Adobe Announces Experience Platform AI Assistant

Chris McKay• March 26, 2024 • 2 min read

AI Assistant also simplifies routine operations, allowing users to execute data exploration, insight generation, and campaign planning with fewer steps and greater output quality.

Adobe

Adobe Announces GenStudio to Transform Marketing Content Creation with Generative AI

Chris McKay• March 26, 2024 • 2 min read

Adobe GenStudio is designed to be an intuitive, all-in-one solution for marketers, providing them with the top tools they need to deliver high-value experiences to their customers.

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Adobe Firefly Adds Structure Reference to Bring More Control to Generated Images

Chris McKay• March 26, 2024 • 2 min read

When combined with Adobe's Style Reference, another Firefly capability in the Text to Image module, users can reference both the structure and style of an image to quickly bring their ideas to life. This powerful combination offers state-of-the-art visual quality and a new level of creative control.

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Adobe Unveils Firefly Services and Custom Models for Enterprises

Chris McKay• March 26, 2024 • 2 min read

Firefly Services is a comprehensive set of generative AI and creative APIs that automates workflows.

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Adobe Brings AI-Powered Generative Features in New Express Mobile App

Chris McKay• March 11, 2024 • 2 min read

The app includes Firefly Generative Fill, Text to Image and Text Effects, plus quick and simple video editing features embedded directly into mobile workflows.